Confidential · Prepared for Ryan and Joyce Engelsen · RHE Electric, Inc.

Marketing Proposal · April 30, 2026

A growth plan built on what RHE Electric has already earned.

Three documents. Everything Ryan and Joyce need to review, decide, and move forward before Friday's call.

What's inside

Three documents, one clear path forward

Start with the Strategy Report to understand the market context. Review the Engagement Options for scope and pricing. Use the Competitor Dashboard for the full competitive picture.

Document 01
Marketing Strategy Report

The full situation assessment, target customer profile, competitive context, and the complete 90-day plan from foundation through launch. Includes the beyond-90-days roadmap and Exhibit A: the detailed scope of work for the website project.

Document 02
Engagement Options

The website rebuild project and three monthly retainer tiers. Full feature comparison, deliverables per tier, and a step-by-step breakdown of exactly what happens after we agree to work together.

Document 03
Competitor Intelligence Dashboard

An interactive analysis of 10 regional competitors: SEO scores, review counts, service coverage, keyword gaps, and the specific openings RHE Electric can move into right now. Sortable tables, gap analysis cards, and a 15-item action plan.

Prepared by Kathleen Banks — Advancement Digital, a division of Advancement Communications, Inc. AI-powered marketing strategy and digital execution for businesses that are ready to grow.